Hidden Gem Beauty and Wellness is a beauty salon in Oakland, NJ. Open: Mon, Sun Closed; Tue, Thu 10:00 AM – 8:00 PM; Wed, Fri, Sat 10:00 AM – 5:00 PM. Phone: (201) 644-0881. Average rating is 4.9 stars from 56 reviews. Website: http://hiddengembeautyandwellness.com/.
Hidden Gem Beauty and Wellness
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Interior view of Hidden Gem Beauty and Wellness salon.
4.9 56 reviews Today 10:00 AM – 8:00 PM

Your Best Hair Day Starts Right Here

Oakland's vegan beauty sanctuary delivering color, care, and transformation with a 4.9-star reputation.

About Us

Logo of Hidden Gem Beauty and Wellness.
Logo of Hidden Gem Beauty and Wellness.

Some salons promise a good haircut. Hidden Gem Beauty and Wellness promises something harder to find: a space where every product touching your hair was chosen with your health and the planet in mind. Since 2013, this Oakland, NJ studio has built its entire service menu around cruelty-free, 100% vegan hair care, selecting ingredients that have been researched for both hair health and environmental impact. That commitment isn't a marketing line. It's the foundation of every appointment.

Sit down in the chair and you'll feel the difference immediately. Guests who walked in nervous about their first color service have walked out glowing, and clients who came for a single treatment have become regulars. The team here brings genuine skill and a calm, attentive energy that makes even complex services feel approachable. With 56 reviews averaging a 4.9 out of 5, the results speak clearly.

The salon is located at 6 Elm St in Oakland, NJ, tucked into Bergen County's quieter, residential side of New Jersey. It's the kind of place where a first-time visitor quickly understands how it earned its name.

What We Offer

At Hidden Gem Beauty and Wellness, the service list is built around hair that looks healthy because it actually is. Color services, cuts, blowouts, and specialty treatments like keratin treatments are all delivered using a vegan, cruelty-free product line selected for performance and ingredient integrity. Whether your goal is a subtle refresh or a full transformation, the approach stays the same: skilled hands, clean products, and results that hold up after you leave the salon.

Every detail of the experience reflects that philosophy. Hair is washed, treated, and styled with intention, not speed. The staff takes the time to understand what you're after before a single product is applied. Clients consistently note that their hair leaves the salon looking shiny, healthy, and exactly as envisioned.

Appointments are available Tuesday through Saturday, with extended evening hours on Tuesdays and Thursdays. Book online at hiddengembeautyandwellness.com to reserve your time.

Why Choose Us

100% vegan, cruelty-free products chosen for hair health and environmental impact since 2013.

Rated 4.9 out of 5 stars across 56 reviews, reflecting consistent, high-quality results.

Skilled stylists who take time to understand your goals before any service begins.

A calm, welcoming atmosphere that puts first-timers and regulars equally at ease.

Extended evening hours on Tuesdays and Thursdays for clients with busy daytime schedules.

Located at 6 Elm St in Oakland, NJ, conveniently serving all of Bergen County.

Gallery

Take a look at our space and what we have to offer

What Our Customers Say

Don't just take our word for it - hear from our satisfied customers

Click to Rate & Review This Business ✍️
⭐⭐⭐⭐⭐
2 years ago
"I am so glad I heard about this Hidden Gem! Lovely salon, friendly staff. I am a natural blonde and never had highlights done and was a nervous wreck! I was lucky enough to have Serkan do my highlights. He was fantastic! Very happy and kind and SO talented! My highlights look FANTASTIC!! He was meticulous and skilled and it certainly shows when you see how great my hair looks!! So natural and seamless! So happy - I will definitely come back to Hidden Gem and Serkan and recommend this salon and him to all my friends! Thank you so much!!!"
— Sharon Burrell
⭐⭐⭐⭐⭐
a year ago
"I had a keratin treatment yesterday with the owner and she was excellent. Also the girl who washed my hair and helped to start the treatment, was excellent as well. I am very bad with names so I can’t remember, but I think the Owners’s name is Janice. Both very personable and NICE. They made me feel very welcomed and very much at home. The other girls who work there were very sweet as well, offering me something to drink and making sure I was comfortable. The salon is also very clean and has a cozy feel and I like the stations. They were essentially a vanity cabinet with drawers and I thought that was very clever, versus a typical station you see in other hair salons that don’t have a lot of drawers. I also liked how they had a room in the front for reception and then the main room with all of the stations and then another room to wash hair. I thought the set up of the salon was awesome. I noticed everything! While I was there, the owner was just finishing up hair extensions for someone and boy Oh boy did they come out Spectacular! I was extremely impressed. I will definitely be back And I’ve already told my sister to call to schedule her Keratin."
— Lisa Berardo
⭐⭐⭐⭐⭐
3 years ago
"I just got a color, cut and blow out. The color looks amazing, cut looks great and the blowout is just glamorous. My Hair looks super healthy and shiny. Everyone was super nice and polite. They took me in right away. This place is really a hidden gem in Oakland. I will definitely will be back."
— Shazia Aslam

Frequently Asked Questions

What makes Hidden Gem Beauty and Wellness different from other salons?

The salon has used exclusively cruelty-free, 100% vegan hair care products since 2013, selecting ingredients based on research into hair health and environmental impact. That product standard applies across every service offered.

What days and hours is the salon open?

The salon is open Tuesday 10:00 AM to 8:00 PM, Wednesday 10:00 AM to 5:00 PM, Thursday 10:00 AM to 8:00 PM, Friday 10:00 AM to 5:00 PM, and Saturday 10:00 AM to 5:00 PM. The salon is closed on Sunday and Monday.

How do I book an appointment?

You can book online at hiddengembeautyandwellness.com. Scheduling online is the best way to secure your preferred date and time.

Where is Hidden Gem Beauty and Wellness located?

The salon is located at 6 Elm St, Oakland, NJ 07436, in Bergen County, New Jersey.

Is this salon a good choice if I've never had a color service before?

Absolutely. The stylists here are known for putting first-time color clients at ease, explaining the process and taking care to deliver results that feel exciting rather than overwhelming.

Are the products used here safe for sensitive scalps or those avoiding certain chemicals?

The salon uses cruelty-free, 100% vegan hair care products, with ingredients selected based on research into hair health and environmental impact. If you have specific sensitivities or concerns, reach out before your appointment so the team can guide you.

Hours of Operation

Open Now · Closes at 8:00 PM
Monday Closed
Tuesday Today 10:00 AM – 8:00 PM
Wednesday 10:00 AM – 5:00 PM
Thursday 10:00 AM – 8:00 PM
Friday 10:00 AM – 5:00 PM
Saturday 10:00 AM – 5:00 PM
Sunday Closed
60° Clear Oakland
Tue 67° 51°
Wed 77° 58°
Thu 82° 63°
Fri 80° 60°
Sat 66° 49°
Sun 71° 59°
Mon 63° 56°

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