Oakland's vegan beauty sanctuary delivering color, care, and transformation with a 4.9-star reputation.
Some salons promise a good haircut. Hidden Gem Beauty and Wellness promises something harder to find: a space where every product touching your hair was chosen with your health and the planet in mind. Since 2013, this Oakland, NJ studio has built its entire service menu around cruelty-free, 100% vegan hair care, selecting ingredients that have been researched for both hair health and environmental impact. That commitment isn't a marketing line. It's the foundation of every appointment.
Sit down in the chair and you'll feel the difference immediately. Guests who walked in nervous about their first color service have walked out glowing, and clients who came for a single treatment have become regulars. The team here brings genuine skill and a calm, attentive energy that makes even complex services feel approachable. With 56 reviews averaging a 4.9 out of 5, the results speak clearly.
The salon is located at 6 Elm St in Oakland, NJ, tucked into Bergen County's quieter, residential side of New Jersey. It's the kind of place where a first-time visitor quickly understands how it earned its name.
At Hidden Gem Beauty and Wellness, the service list is built around hair that looks healthy because it actually is. Color services, cuts, blowouts, and specialty treatments like keratin treatments are all delivered using a vegan, cruelty-free product line selected for performance and ingredient integrity. Whether your goal is a subtle refresh or a full transformation, the approach stays the same: skilled hands, clean products, and results that hold up after you leave the salon.
Every detail of the experience reflects that philosophy. Hair is washed, treated, and styled with intention, not speed. The staff takes the time to understand what you're after before a single product is applied. Clients consistently note that their hair leaves the salon looking shiny, healthy, and exactly as envisioned.
Appointments are available Tuesday through Saturday, with extended evening hours on Tuesdays and Thursdays. Book online at hiddengembeautyandwellness.com to reserve your time.
Take a look at our space and what we have to offer
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The salon has used exclusively cruelty-free, 100% vegan hair care products since 2013, selecting ingredients based on research into hair health and environmental impact. That product standard applies across every service offered.
The salon is open Tuesday 10:00 AM to 8:00 PM, Wednesday 10:00 AM to 5:00 PM, Thursday 10:00 AM to 8:00 PM, Friday 10:00 AM to 5:00 PM, and Saturday 10:00 AM to 5:00 PM. The salon is closed on Sunday and Monday.
You can book online at hiddengembeautyandwellness.com. Scheduling online is the best way to secure your preferred date and time.
The salon is located at 6 Elm St, Oakland, NJ 07436, in Bergen County, New Jersey.
Absolutely. The stylists here are known for putting first-time color clients at ease, explaining the process and taking care to deliver results that feel exciting rather than overwhelming.
The salon uses cruelty-free, 100% vegan hair care products, with ingredients selected based on research into hair health and environmental impact. If you have specific sensitivities or concerns, reach out before your appointment so the team can guide you.
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